13 World Famous Logo Designs and the Stories Behind Them (1) Apple – The Apple logo, depicting a bitten apple, is a design that is recognized all over the world. The original Apple logo was actually a detailed illustration of Isaac Newton under an apple tree, created by Ronald Wayne. But this was quickly replaced with the simplistic apple design by Rob Janoff. The "bite" in the apple was to distinguish it from a tomato and it carries no metaphorical significance, contrary to the many theories suggesting otherwise. (2) Nike – The iconic Nike "Swoosh" was created by Carolyn Davidson in 1971. She was paid only $35 at the time, as she was a graphic design student hired by co-founder Phil Knight. The Swoosh represents both the wing of Nike, the Greek goddess of victory, and motion and speed, reflecting the brand's athletic products. (3) FedEx – This logo, designed by Lindon Leader, contains a hidden arrow between the letters 'E' and 'x', symbolizing speed and precision. Initially, many people didn't notice the arrow, but once discovered, it became a perfect example of clever and impactful design. (4) Amazon – The Amazon logo, created by Turner Duckworth, features a curved arrow that points from the 'A' to 'Z' in "Amazon," signifying that the online store sells everything from A to Z. The arrow also resembles a smile, conveying customer satisfaction. (5) Google – Google's colorful logo, designed by Ruth Kedar, keeps things simple, friendly, and approachable. The alternating primary colors were broken by a single secondary color (green) on the 'l', showing that Google doesn't follow the rules and is a bit playful. (6) McDonald's – The golden arches of McDonald's, one of the most recognized logos worldwide, were initially part of the restaurant's architecture. The 'M' design was emphasized in the 1960s by Jim Schindler to symbolize the brand name. (7) Mercedes-Benz – The Mercedes-Benz logo, a three-pointed star, was designed to represent the brand's domination of land, sea, and air transportation. This logo has remained largely unchanged since its inception, showcasing the brand's commitment to quality and consistency. (8) Starbucks – The original Starbucks logo was a 16th-century Norse woodcut of a mermaid or siren. The logo has evolved over time, maintaining the siren but simplifying her image. The siren was chosen to represent the seductive power and allure of coffee. (9) Coca-Cola – The iconic Coca-Cola script logo was created by the company's bookkeeper, Frank M. Robinson, in 1886. He believed that the two Cs would look great in advertising. The logo has seen minimal changes since its inception, standing as a testament to the timeless quality of the brand. (10) IBM – The IBM logo, designed by Paul Rand, features horizontal stripes to convey "speed and dynamism". The logo also appears more modern and is adaptable across various media platforms due to its unique design. (11) Adidas – The Adidas logo, with its iconic three stripes, was purchased by the founder Adi Dassler from another company for two bottles of whiskey and the equivalent of $1600. The current logo features three slanted stripes to form a mountain, symbolizing the obstacles people need to overcome. (12) Pepsi: Pepsi's circle logo represents the earth. The red, white, and blue design was created to support America during WWII, symbolizing patriotism. (13) Twitter: The bird logo was created by Simon Oxley in 2006. It was chosen to reflect the lightness and chirpiness of tweets. The bird's upward flight signifies the joyous and uplifting nature of the platform.